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Snap tries to be at the cutting edge of what's next From Spectacles to facial recognition filters and now they are betting big on augmented reality advertisements The company even opened up an online studio to make it easier for brands to build ads that can be overlaid on people's pictures and videos On Snapchat users can manipulate their pictures or videos using augmented reality lenses and animations, some of which are branded Like sunglasses reflecting Domino's Pizza or sipping an AR McCafe cold brew People then send those photos or videos to friends essentially becoming the star of the ad.

The company's second quarter earnings topped analyst projections climbing 44 percent from a year earlier to $262.3 million dollars More than eighty million people in the U.S. engage with AR monthly according to the Boston Consulting Group and AR use is projected to hit 120 million monthly users by 2021 But Snap is already facing competition Facebook which has copied Snap before announced in July that it is also getting into the AR ad space and they're not alone Apple is also betting on AR technology encouraging developers to produce content using its ARKit Sarah Frier, Bloomberg News, San Francisco staff tries to be at the cutting edge of what's next from spectacles to facial recognition filters and now they are betting big on augmented reality advertisements the company even opened up an online studio to make it easier for brands to build ads they can be overlaid on people's pictures and videos on snapchat users can manipulate their pictures or videos using augmented reality lenses and animations some of which are branded like sunglasses reflecting dominoes pizza or sipping an AR Nick cafe culprit people then send those photos or videos to friends essentially becoming the star of the app the company's second quarter earnings popped analyst conjunctions I mean 44 percent from a year earlier to two hundred sixty two point three million dollars more than eighty million people in the u.

s. engage with a our monthly according to the Boston Consulting Group and a our use is projected to hit 120 million monthly users by 2021 but Snap is already facing competition Facebook which is copied snap before announced in July that it is also getting into the AR and ad space and they're not alone Apple is also betting on AR technology encouraging developers to produce content using its AR kit Sarah fryer Bloomberg News San Francisco

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